When Sales Start
Black Friday sales have expanded significantly: early deals often start November 1st; major sales typically launch Thanksgiving week; Black Friday through Cyber Monday are peak days; some sales extend through December; retailers compete with earlier and longer sales each year.
Brands That Discount
Expect deals from these categories: Amazon-sold brands (VEVOR, Marcy, CAP) see significant markdowns; major retailers (Amazon, Walmart, Dick's) discount house brands; some quality brands like Titan Fitness offer Black Friday pricing; premium brands rarely discount significantly (Body-Solid, Hammer Strength).
Typical Discount Ranges
What to expect for savings: budget equipment: 20-40% off; mid-range equipment: 15-30% off; premium equipment: 10-15% off (if discounted at all); accessories and mats: 20-50% off; best deals often on outgoing models or overstocked items.
Shopping Strategy
Maximize your Black Friday success: research prices now to recognize real deals; set up price alerts on target equipment; have accounts ready at major retailers; know your budget and target equipment; be ready to act—popular deals sell out; consider lightning deals for deepest discounts.
Alternative Sale Periods
Other times to find deals: New Year fitness sales (January); Amazon Prime Day (July); Labor Day sales; Memorial Day sales; end-of-year clearances. Black Friday isn't the only opportunity—patient shoppers find deals year-round.
Current Top Picks
Smart Shopping Tips
The best deal isn't always the lowest price—it's the best value for your needs. Consider quality, warranty, and long-term costs when evaluating deals. Patient shopping often yields better results than impulse purchases.